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Branding
Logo Design
Website

Mochi Ekta Charitable Trust

Client

MECTV

Role

Designer

Duration

2019

Overview

Mochi Ekta Charitable Trust is a community-driven organization dedicated to social welfare, education, empowerment, and cultural development. The objective was to create a meaningful brand identity and a professional digital presence that reflects the trust's mission of unity, support, and community growth. Website: mectv.org

The Challenge

The Trust required a visual identity that would:

Additionally, the organization needed a website that could effectively communicate its mission, activities, achievements, and community programs.

Logo Design Concept

Symbol of Unity & Growth

The logo is designed around the core values of:

The circular composition creates a feeling of inclusiveness and collective strength, reflecting the Trust’s commitment to bringing people together for a common cause.

Educational Foundation

At the center of the logo is a stack of books, symbolizing:

Education serves as one of the key pillars of community development, making it an essential visual element within the identity.

Caring Hands

The supportive hands beneath the books represent:

These elements reinforce the Trust’s mission of uplifting individuals and families through collective support.

Color Selection Strategy

Website Design Approach

User-Centered Experience

The website was designed to provide an intuitive and accessible experience for visitors, donors, volunteers, and community members.

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